Okay, let’s and you start with listing some of the more popular diets on the market. There’s the Atkins diet, the Hallelujah diet, the South Beach diet, the Hollywood diet, low fat diets, carbohydrate free diets, sugar-free diets, protein diets and the list goes on and on. Here’s the real truth.

If you subscribe to or purchase any of these diet plans, in the process of beginning the program, the format that you are directed to follow by the maker of the plan is always designed around your specific demographics, meaning age, sex, body weight, activity level and so on. Somewhere in a questionnaire or form they get this information from you.

Now, the only reason any of these diets will work for you is, regardless of the colorful design, interesting packaging, super claims etc. the plan is  designed to restrict your calorie intake to a point where you are eating less calories than your body needs to maintain its current weight causing your body to use storage energy (body fat) to make up the difference.

Let’s look at a  specific example, Weight Watchers plan uses points instead of calories. Here’s how that works. A point represents between 60 and 70 cal. So if you are assigned 20 points a day that calculates roughly to 1300 cal. which Weight Watchers has determined is the CALORIC LEVEL you should be at to lose about 1.5 to 2 lbs of fat/week. Now let’s look at a low fat diet plan where you are assigned a maximum of 30 g of fat per day. The explanation here is a little more complicated. A gram of fat represents 9 cal. and If you’re limited to 30 g of fat per day, that’s 270 cal. Fat occurs as a natural macronutrient  in a large variety of foods. By limiting your fat grams you are also limiting the volume of food that you eat. If you cut back on fatty foods, you will just consume less calories.

Your next question might be, if it’s all about calories why do I see so many new and different weight loss plans on the market? Why don’t they say just reduce your calories and you lose weight?

Here’s the answer to that. Our brains are wired in such a way that we get excited about something new and different. People who promote these programs know that. If someone told you they would sell you a diet plan for let’s say $100 and when you bought it you got a piece of paper in the mail that said eat 1000 cal a day, you’d probably be upset.

Now look at this scenario. I’d like to sell you a weight loss plan for $100. Here’s what you get: A plan that is designed for your body type and through extensive research into “somatatyping”, I’ve developed this plan that’s designed especially for you. I’ll call it the “Soma” diet. When you get your package in the mail you get this combination of colorful cards. One card has a picture of your body shape on it. Also included are cards that have letters on them, one letter per card going from A through Z. The card with letter A on it has a picture of five different fruits, the Card with the letter B on it has a picture of five different vegetables on it. The rest of the cards have a selection of other food groups on them. You are instructed to select and eat one food from say every other letter in the alphabet on Mondays, Wednesdays, and Fridays (A,C,E,G etc.). On Tuesdays, Thursdays and Saturdays you are instructed to select and eat one food from the cards with the other letters of alphabet on them (B,D,F,H etc.).

This plan obviously is more exciting and different but the truth is, again it boils down to the same thing. The plan is instructing you to consume less calories than you need to maintain your present weight, usually in an amount that will cause you to lose about 2 pounds per week.